ABOUT Sara

Sara Salmani is an accomplished actor, producer, and a recognized expert in Diversity, Equity, and Inclusion (DEI).

Sara initially graduated with a BA in Film and Television, but the inequities she encountered in the workplace drove her to pursue broader systemic change by championing diversity and inclusion within organizations and industries.

Putting her film career on hold, Sara emerged as one of Finland's leading DEI consultants. She has trained and guided hundreds of organizations worldwide, including major companies like Meta, Coca-Cola, Oliver Wyman, the Finnish Film Foundation, MTV network, YLE (Finnish Broadcasting Company), and the City of Helsinki. Sara has also played a pivotal role in numerous national and international marketing campaigns. These include Nike and the Finnish Football Association's donation of sports hijabs to players—a campaign that gained attention from CNN and BBC—as well as The Polite Type, a font designed to combat cyberbullying, which received accolades at the prestigious SABRE Awards and Red Dot Awards.

After realizing it was time to return to her passion for film, Sara began pursuing her childhood dream of acting. She trained in both Finland and the UK, landing roles in various TV shows, feature films, and short films. Her work includes the Finnish crime series Maria Kallio, as well as TV shows like Helsinki Syndrome, Kaksosenergiaa, and Kämppikset. She will also appear in YLE’s audio series What Would Samira Do?, set to be released in the fall of 2024.

In addition to acting, Sara is also a producer. The short film Fardosa, a coming-of-age story that she co-produced, won an award at the Tampere Film Festival in 2022 and was nominated at the Nordisk Film Panorama Festival that same year.

Sara continues to work in film and television and is also a sought-after speaker. Her biography, Ainoa huoneessa, written by author and actor Jani Toivola, was published in December 2023 by Storytel.

  • FARDOSA (short film)
    WIN: National Competition Under 30 minutes category, Tampere Film Festival 2022

    NOMINEE: New Nordic category, Nordisk Panorama Film Festival 2022

    THE POLITE TYPE (campaign)
    WIN: The Best of the Best Award, Red Dot Design Awards 2021​

    WIN: Global Sabre Award, SABRE Awards 2021

    WIN: Grand Prix Award, Vuoden Huiput 2021

    WORK DOES NOT DISCRIMINATE (campaign)
    WIN: Global Sabre Award, SABRE Awards 2019

© Johanna Rontu